Duke Cannon

Duke Cannon is not a brand for everyone because he doesn't want to cater to everyone in the first place. He doesn't care what generation your iPhone or iPad is, and he doesn't want to go shopping with you at a boutique on the weekends. He came from a time when men would work hard with their own hands, not a world where men got together to discuss what to buy. His philosophy is simple: Men just want to win, not win-win. Unfortunately, the trend of beautiful men has made men decadent and weak, so Duke Cannon decided to stand up and let men pick up hammers and shovels again...

Duke Cannon rejected the so-called "marketing experts" spending a lot of money on Focus Group research, and instead simply cooperated with the US 2-135 Infantry Combat Unit: all products were conceived and tested with this unit, and if the product did not meet their requirements demand and strict standards, it will not be listed.